CWC Group, LONDON
CWC Associates Ltd looked to rebrand both logo and name to become CWC Group. As a current Market Leader within the industry the current Corporate Identity needed to be brought up to date and to stand ‘head and shoulders’ above both competitors and partners in a multitude of marketing applications. A complete Corporate Identity solution was created to pull the CWC Group and CWC School of Energy together whilst sitting comfortably alongside the communication and marketing for the many Exhibitions and Conferences organised by the company.
CWC Group (cont.)
The Brand Identity was rolled out across the entire organisation and was managed globally by the use of a cohesive "Brand Book". The CWC Brand Book was an essential part of the project and included details such as the specific use of the Queens Award For Enterprise Logo. SJWDesign worked closely with their current software dev elopement agency WeBuild providing templated designs for the Website and CMS system.
www.thecwcgroup.com
The Restaurant Consultancy, Edinburgh
The Restaurant Consultancy was formed in 2008 providing solutions for restaurant and hospitality sectors in Scotland. The brand identity was designed to reflect a solid yet contemporary approach to business, by being formal but approachable. A dark chocolate colour was suggested to create a solid base for the logo and website with a deliberate accent colour of sky for "blue sky thinking". SJWDesign provide website, hosting and marketing services ongoing.
www.therestaurantconsultancy.com
Pickled Green, Edinburgh
Melven Organics were looking for a long term partner to help found a new organic restaurant franchise in Edinburgh. SJWDesign have provided a brand identity and guidelines for the pickledgreen venture which can be rolled out across a number of venues in the area. SJWDesign are working closely with the main investors and The Restaurant Consultancy, pulling together a smart skill set and fierce industry experience. The cafe-restaurant opened in December 2009 with an official launch party in March 2010
www.pickledgreen.co.uk
Viktoria Kowal, London
Viktoria is a well respected Interior Architect having worked for some of the most prestigious projects in London; forming her own practice in 2007. SJWDesign designed the Brand Identity, Stationery and offer both remote and onsite IT support services.
www.viktoriakowal.com
Melven Organics Limited, Edinburgh
Melven Organics needed a super-fast turnaround to establish the newly formed holding company. A simple, straightforward approach was used and although the project was turned around in 2 days there was no compromise on quality of design.
www.melvenorganics.com
Bosco Furniture, California
Based in California this start-up furniture manufacturer was formed in 2005. The logo design was crucial to clearly fit the demographic of the potential client and to fit elegantly alongside more established Italian and High end furniture brands. SJWDesign provide Brand Identity, web design and marketing support which included on-stand assistance at the ICFF exhibition in New York
www.boscofurniture.com
St Aidans Developments, London
St Aidans are a property developer in Berkely Square, London, looking to do a full re-brand. The new identity was created to appeal to both modern businesses and "Old School" financial institutions. A safe white palette was used that "shone" and "sparkled" with the use of special stock paper and foiled printing. The website was designed entirely in Flash using the clean white lines and movement to create visual interest and a "sticky" site.
www.staidansgroup.com
Sarah Starr
Sarah Starr Curtains and Blinds needed a full Brand Identity, website and stationery solution. Working closely with the owner we created a really special design to reflect the personality of the business and the creativity of the owner.
www.sarahstarr.com
Stytch
Stytch are a new furniture manufacturer in Hertford looking to produce high-end ethically made upholstered furniture. We created a Brand identity with a play on words, securing stytch.com as a strong domain and company name. The logo was designed with a hint of 50's retro suggesting handmade and quality. The project remains ongoing while investment funding is secured.
www.stytch.com
Other Branding
Not all of our portfolio is about large corporate identities or strict branding rules! We do small design projects too which might be just what your company or brand needs to stand out in the current economic times.
Just one example is Fish et Frites, based in Limousin, France - we recently designed a logo for the signage of their English Fish and chips van in the area!
- BRAND IDENTITY :: Good branding is much more than applying a name or a logo; it’s about reflecting your business, its values and the style behind it. It involves the ethos, ambience and consumer perception surrounding your product or service. SJWDesign has the vision and creativity to develop your brand or corporate identity, encompassing all the aspects of a logo, strapline, colour and typeface in a cohesive solution or brand book.
- Click on a Brand Identity project below
